USA Delivers Best 2Q Ever On Cable

Posted on 09 July 2009 by Bill Gorman, TVbythenumbers

--from a USA press release:

NEW YORK– June 30, 2009 – USA won the second quarter of 2009 with cable’s highest ever 2nd quarter among P25-54 (1.47 million), P18-49 (1.37 million), total viewers (3.17 million) and households (2.37 million). This is the first time on cable any network has delivered over 3 million total viewers in a 2nd quarter.

excerpted- · Four of the top five P25-54 scripted series on cable in 2Q09 were USA Originals, with ROYAL PAINS (3.014 million 25-54 and 2.781 million P18-49) and BURN NOTICE (3.016 million P25-54 and 2.754 million P18-49) claiming the top two spots for P25-54 and P18-49 while IN PLAIN SIGHT ranked 4th for P25-54 (2.27 million) and 5th P18-49 (1.96 million) and LAW & ORDER: CRIMINAL INTENT was the #5 P25-54 (1.911 million) scripted series and #8 P18-49 (1.612 million). BURN NOTICE and ROYAL PAINS were the only scripted series on cable to average over 3 million P25-54 and 2.5 million P18-49 viewers in 2Q09...

· IN PLAIN SIGHT and LAW & ORDER: CRIMINAL INTENT were the top two series on Sundays in 2Q09 among P25-54 (IPS 2.27 million / CI 1.91 million), total viewers (4.68 million / 4.11 million), and households (3.51 million / 3.09 million). IN PLAIN SIGHT was also the top series on Sundays among P18-49 (1.96 million).

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