Tuesday, March 15, 2011

Anchor Bay plans to expand Kill the Irishman into more theaters this weekend

Box Office Mojo
by Ray Subers, March 14, 2011

After some quiet weeks on the arthouse scene, Jane Eyre and Kill the Irishman did their part to liven things up a bit. Jane Eyre posted the year's top per-theater average for an opening weekend, while Kill the Irishman marked a new high for distributor Anchor Bay Films.

Jane Eyre debuted to $182,885 at four locations for a $45,721 per-theater average. That topped documentary Phil Ochs: There But For Fortune ($18,211) for the year's best average, though that's excluding the premium-priced preview screenings of Kevin Smith's Red State. Jane Eyre's average was a noticeable improvement over distributor Focus Features' Greenberg, which opened around the same time last year and averaged $39,384 at three venues. While official expansion plans aren't available, the Mia Wasikowska-Michael Fassbender drama will be adding at least 18 locations this weekend and at least 54 more the following weekend.

If it wasn't for Jane Eyre, Kill the Irishman would have taken the 2011 crown for top average: the true crime drama opened to $145,430 at five theaters for a strong average of $29,086. Starring Ray Stevenson, Christopher Walken and Val Kilmer, the movie topped Frozen to become distributor Anchor Bay's highest opening ever. Also, it had the second-best average ever for the distributor behind Solitary Man from last May.

Anchor Bay plans to expand Kill the Irishman into more theaters this weekend and was high on the movie's performance thus far. "We are extremely pleased with the response we've received on Kill the Irishman," commented Bill Clark, President of Anchor Bay Entertainment, in a press release. "We knew audiences would love this film. It has a great cast and a great storyline."


Release Updates:
Opening in additional theaters March 18th (Tickets Available March 15th):
# Detroit – Landmark Main Art
# Chicago – AMC River East / Century Evanston 18
# Boston – Kendall Square Cinema
# Cleveland– Atlas Lake Shore Theatre

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